MadCatz, the leading video game accessory maker, has gained rights to Dale Earnhardt Jr.’s likeness and trademark for video game and PC game accessories. Here’s the press release regarding it.

SAN DIEGO–(BUSINESS WIRE)– Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, announced today that it has entered into a license agreement with JRM Licensing, LLC providing Mad Catz the rights to produce gaming accessories for all videogame platforms and the PC featuring the NASCAR® motorsports racing attributes, including the likeness and trademarks, of Dale Earnhardt, Jr. The multi-year license agreement allows Mad Catz to distribute licensed products throughout North America.

“Dale Earnhardt, Jr. is synonymous with motorsports and NASCAR,” said Darren Richardson, President and Chief Executive Officer of Mad Catz. He added, “We are thrilled to be able to produce accessories featuring one of the sport’s most popular drivers to complement our NASCAR license and broad portfolio of professional sports, videogame and lifestyle licenses. NASCAR is one of the United States’ most viewed professional sports in terms of live attendance and television ratings and boasts a loyal and enthusiastic following. We look forward to addressing this large market with a new range of gaming accessories designed to appeal to motorsports and videogame fans.”

For more information about Mad Catz and its product range, please visit

Norman Rhodes



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